This is one of a series of videos from our playbook, which also contains a lot of very useful information on related subjects, with many screenshots. Click http://developmentdigital.com/playbook to access it. … [Read more...]
Add Content Services to Your Social Media Product Line
As social media marketing has taken off, many agencies have made a substantial living from specializing in social media management, monitoring, and social advertising. These agencies could scale their operations and expand their profitability even further if they add on content writing services to the packages they offer. Why? Because putting content marketing and social media services together makes perfect sense. They’re both an incredibly important component to the digital face of a brand. They both have a goal of building audiences, shaping perception, and generating awareness. They both intuitively lead towards key stages of a brand’s marketing funnel. And, perhaps most importantly, they both take a ton of time and effort to handle! The most tempting add-on services for marketing clients are things that they simply don’t have the bandwidth to take on themselves, after all. If you don’t have the bandwidth, either, then don’t fret! There are plenty of options for outsourcing content production that can make your packages more well-rounded and your company more profitable. These are just a taste of the biggest reasons why adding content services onto your social … [Read more...]
The Blogging Guide Every Start-Up Needs
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an effective blog, how to develop a content marketing strategy that translates blog traffic into real leads, and what factors promote your search ranking (SEO) success. So, without further ado, let’s get started! 1. Why Bother With a Business Blog for Your Start-Up? Simply put: a business blog is an effective tool for achieving all of your most important marketing goals. It can: Augment your other marketing efforts Warm people up to your brand Generate awareness for your startup Work people into the start of your marketing funnel Help you develop relationships with loyal visitors Much more! Creating a blog differs from traditional advertising techniques in that you expect the leads to come to you. This approach is referred to as “inbound marketing,” and it’s … [Read more...]
Are You Making These 7 Mistakes When Writing Blogs?
Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel. Ignoring any part of this equation will leave you with a less-than-satisfactory result. Your audience will either disregard your content outright or any audiences you successfully build will fail to enter your marketing funnel as intended. Luckily, plenty of companies out there are doing it right. 78{17cd8fbc6bad37c1b023347ae188e1c38d7c772c9eb7506ee43890ec2f0dc103} of B2C companies using content marketing say they are “moderately” to “extremely” successful with their content marketing efforts. 2 out of every 3 also say that their performance is better now than a year ago. So what are they getting right? Most likely, they are avoiding the following seven common business blog mistakes that can hurt performance. Read the list below to ensure that you can find success and avoid the common pitfalls that hold content performance back. Using Outdated SEO Techniques That Hurt Readability If you find … [Read more...]
How to Grow Your Dental Practice Fast using Facebook
Introduction I am not going to fill this report with a lot of waffle to make it longer. I have a fairly simple message that is very important and allows you to get a competitive advantage over other dental practices in your area as it is little understood. Running and growing a successful dental practice is not easy. You have to master many different skill sets. One of these is marketing. Marketing is continually changing. Old methods no longer work (eg Yellow Pages and local newspapers). You have to embrace new methods such as Facebook Ignore Facebook at your peril. If you do then your competitors will not be ignoring it, and they will be grabbing all your new potential patients. On the other hand, if you have an intelligent Facebook strategy, you can grow your business fast for minimal cost. You may or may not personally use Facebook, but rest assured that a very large percentage of your potential clients use it on a daily basis. So what is this intelligent strategy that I propose, you may ask. It may surprise you as it is often overlooked. Posting Regular Useful Content on Facebook This is actually of critical importance. Most people get this very wrong, and they post only … [Read more...]
Social Media And Content Marketing Trends You Want to be Using
As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80{17cd8fbc6bad37c1b023347ae188e1c38d7c772c9eb7506ee43890ec2f0dc103} of businesses use social media to post original content. Yet, just a little over half (52{17cd8fbc6bad37c1b023347ae188e1c38d7c772c9eb7506ee43890ec2f0dc103}) say that they achieve revenue growth through their social efforts. What is this half doing right? They pay close attention not just to social’s role in their marketing funnel strategy, but they also track emerging trends to stay on the cusp of social relevance. By reading the signs of the times, they can adjust their strategy to keep their social media marketing effective and achieving consistent positive ROI. To help your business stay on top, here are four social content marketing trends you can keep track of to make your social activities a lucrative component of your overall marketing mix. Social Listening More Important for Guiding Strategy, Finding Lead Gen Opportunities Social listening has been … [Read more...]
Should You Outsource Content Writing, Develop Talent In-House, or Both?
Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the overall performance of their marketing funnel. The question for businesses, then, isn’t whether they need a content writer but rather how they should go about working with one. Hiring a full-time writer (or a stable of writers) as part of your in-house marketing team is one option while outsourcing the work to various creative agencies or freelancers is another option. Some business also choose a mixture between the two. Deciding which route to go for your own content marketing needs depends completely on your unique goals, how you want to portray your brand online, and how those requirements might shift as time goes on. To help you come to a conclusion, consider the following pros and cons of outsourced content writing compared to developing your own in-house team. The information can provide food for thought as you develop your own content writing strategy and whose … [Read more...]
6 Huge Advantages Hiring a Content Writing Agency Can Have for Your Business
When weighing your options for creating content marketing pieces, don’t overlook the significant benefits outsourcing your workload to an agency can have. While onboarding content writing staff or working directly with a freelancer can both be viable options, they barely scratch the surface of what a content marketing agency can offer. When working with an agency, you have the ability to dramatically upscale the quality, quantity and overall reach of the content created for your digital marketing campaigns. For instance, a content writing services provider can give you a set cost for creating a high-quality asset like an eBook that includes all the services you need like graphics and a paid social media promotion budget. When managing such a campaign in-house, each of these services and the tools required to make it happen are an individual cost. Working with a content writing company therefore upgrades your capabilities while helping you achieve efficiency and streamline your content creation processes. Even if you have your own talent in-house, outsourcing even just a portion of content creation and content promotion to an agency can cut your costs and help you achieve far better … [Read more...]
Is Your Content Not Performing? Here’s 5 Things That Could Be the Problem
Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move. According to a recent survey, 89{5bdb28e31dc2fc6f2f870a7c4d0ccdde10321c89bc3e68b7496e24957760c3cd} of B2C companies and 93{5bdb28e31dc2fc6f2f870a7c4d0ccdde10321c89bc3e68b7496e24957760c3cd} of B2B companies say that in 2017 their content marketing campaigns performed better or the same as in 2016. Yet, there are still 4{5bdb28e31dc2fc6f2f870a7c4d0ccdde10321c89bc3e68b7496e24957760c3cd} of B2C businesses and 2{5bdb28e31dc2fc6f2f870a7c4d0ccdde10321c89bc3e68b7496e24957760c3cd} of B2B businesses that say their content is performing worse. So what can these organizations do to improve? They can start by considering the following five common mistakes below, which can cripple your content marketing performance and stand in the way of building audiences who can become business leads. You Aren’t Choosing Topics That Have Value Too many content teams choose shallow, uninteresting or overtly sales-y topics for their blogs and other content. While … [Read more...]
How Big Should Your Content Marketing Budget Be? Industry Benchmarks and Three Examples
The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more people with just some marginal extra spending. At the same time, money doesn’t grow on trees. Most businesses operate on a very tight budget, and they have little wiggle room when it comes to how much they can allocate to marketing. Another complicating factor is that many professionals are unfamiliar with the amount of work that should go into content marketing and the overall output they can expect. Setting a content marketing budget therefore requires you to clearly understand your content marketing goals and the types of marketing activities you need to make those goals happen. To help you get oriented and make a decision that leads to good outcomes, consider the following information. It will tell you what should go into your content marketing budget, what most people are spending on content and a few sample budgets. What All Should Your Content Marketing Budget Include? A content … [Read more...]