Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information. The value that email marketing has above all else, however, is that it gives you an opportunity to connect with potential buyers who visited your site and left. You can target qualified leads with email marketing and get another opportunity to earn their business. Nurturing leads with email marketing isn’t easy, though. It requires a targeted campaign with personalized communication, appropriate timing and strategic promotions that won’t overwhelm your new leads. Why Email Marketing? No matter what you’ve heard, email marketing is quite effective in a modern digital marketing strategy. According to Campaign Monitor, here’s what email marketing looks like by the numbers: More than 80 percent of B2B and B2C companies use email marketing as part of their marketing strategy. Email opens on mobile devices is around 55 percent. Marketers have experienced revenue increases of 760 percent from … [Read more...]

The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting emails that drive traffic to your site is high on the list of priorities. Of course, driving traffic from email depends on open rates. Find out how to increase your email open rate with these nine key factors. 1. Keep Subscribers Engaged It’s important to send your subscribers regular emails to be sure that your list stays fresh, but you can still lose some of your email list over time. People may change emails or lose interest in your brand overall, so it’s smart to remove inactive subscribers regularly. You can still give them one last chance to re-engage, however. This can be accomplished a number of ways, but it’s just an email asking your subscriber to engage with you before purging them from your list. Anyone who responds stays, but everyone else gets purged. You can also check in with your subscriber list periodically to see if they want to update their information. This reminds them that they’re still in control of how they interact, which builds a more … [Read more...]