I am not going to fill this report with a lot of waffle to make it longer.
I have a fairly simple message that is very important and allows you to get a competitive advantage over other dental practices in your area as it is little understood.
Running and growing a successful dental practice is not easy. You have to master many different skill sets.
One of these is marketing.
Marketing is continually changing. Old methods no longer work (eg Yellow Pages and local newspapers).
You have to embrace new methods such as Facebook
Ignore Facebook at your peril. If you do then your competitors will not be ignoring it, and they will be grabbing all your new potential patients.
On the other hand, if you have an intelligent Facebook strategy, you can grow your business fast for minimal cost.
You may or may not personally use Facebook, but rest assured that a very large percentage of your potential clients use it on a daily basis.
So what is this intelligent strategy that I propose, you may ask. It may surprise you as it is often overlooked.
Posting Regular Useful Content on Facebook
This is actually of critical importance.
Most people get this very wrong, and they post only occasionally. And when they do, the posts are of no interest of people.
What you should avoid is anything salesy or promotional.
Also avoid anything boring.
If you type “dentist” plus a town into Facebook, you can find many pages of other dental practices.
I just did this and was amazed at the sort of images that people used. Just a mixture of boring and promotional pictures, that would just put anyone off using them.
These are the sort of things I saw:
- Pictures of attractive women with nice teeth and a salesy call to action. This puts people off as it just seems a bit money grabbing.
- Dental waiting rooms.
- A dentist using a machine.
- A plaster cast of someone’s teeth
- Someone lying on a bed! (although the accompanying article was about sleep apnea, which may have been of interest to some).
- A dentist in front of a birthday cake with seven candles on (presumably the anniversary of them opening their practice).
- The Queen smiling and showing her teeth
- The worst I have seen was the photo of inside someone’s mouth. I know it might appear interesting and even beautiful to a dentist, but to the average patient, it is not something they want to see.
At least these practices were trying, which is a bit better than doing nothing. But I found them boring or even disturbing, and I think most other people would too.
This is really good news for you, as it allows you to really stand out from them if you choose your images and messages wisely.
Of course, unless you pay Facebook to boost them, your posts will never show up in the news feeds of people. The Facebook algorithm will just show them baby or cat photos, or whatever their particular interests are. But that is not the point.
The point is that when a potential patient is looking for a dentist, and stumble across your name, these people tend to look at two things:
- Your website
- Your Facebook page
If either of these things look untrustworthy, boring or disturbing they will go elsewhere. Many of them may have had previous bad experiences with dentists, so they need a lot of trust before they allow a stranger to start doing potentially painful and expensive things to them.
So you will need to have a great looking website, and a Facebook page that evokes a feeling of trust, friendliness, fun.
A feeling that you really know what you are doing, that you care about the dental health of your patients, and that you want to help and educate them so that they can prevent and delay problems.
This is much better than evoking the feeling that you are just trying to sell them things and make as much money as possible.
We recommend that you post twice a day with useful posts with a positive fun attention grabbing graphic.
Below are a few examples of the sort of thing that we recommend and that we can post onto the Facebook pages of our clients:
I would also recommend that you place your logo in the corner of each graphic to further enhance your brand.
Can you imagine what impression it makes when someone goes to your Facebook page and sees graphics like this posted twice a day, once in the morning and once in the evening?
It evokes a lot of trust. Trust not only that you are skilled as a dentist, but that you care about your patients, and want to help them and educate them so they have excellent dental health.
It also evokes a warm fuzzy feeling of fun and light heartedness that is associated with your practice and brand.
Trust and fun are exactly the feelings you want to evoke, as they are so different to the feelings normally evoked by the idea of seeing a dentist.
That is why this strategy is so powerful. It sounds like a small insignificant thing, to post these graphics to your Facebook page, but actually the positive effect can be totally disproportunate to the effort taken, and it can put you way ahead of your competition.
If you are ready to get new patients every week from Facebook call me on 02032 911 675 , or connect or message me on https://www.linkedin.com/in/keithgriggs as I have some advanced strategies and techniques that could really help you.
That’s all for now