If you are doing Facebook ads you need to know about this important change coming soon …. Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the default whether you like it or not! You can also expect that any existing campaigns will be migrated to Campaign Budget Optimization as well. What that means for you is that it’s time to prepare! What is Campaign Budget Optimization? First, let’s make sure that we know what it is we’re dealing with. Here’s what Facebook has to say on the matter: “Campaign budget optimization is a way of optimizing the distribution of a campaign budget across your campaign’s ad sets. This means we automatically and continuously find the best active opportunities for results across your ad sets and distributes your campaign budget in real time to get those results.” How Does Campaign Budget Optimization Work? It’s still very early in this rollout, and the advertising … [Read more...]
Guide to 6 of the best SEO analysis tools
You may find this guide useful to 6 of the best SEO analysis tools: https://www.cardinaldigitalmarketing.com/blog/a-step-by-step-guide-on-the-6-best-seo-analysis-tools-and-how-to-use-them/ It covers various tools such as ahrefs, SEMrush, Google Search Console, Ubersuggest, Pingdom, and google mobile-friendly test. It has a broad overview of each tool as well as screenshots of them Definitely worth a look. … [Read more...]
Why Customer Trust Is Vital to Your Brand
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to nurturing lifelong customers that will consistently choose your brand over another, consumer trust also gives your business a little leeway if problems arise in the future. No matter what may happen, earning the trust of your customers ensures your brand can survive. So, what is customer trust and how is it earned? This isn’t a new concept, but it’s an area in which many businesses fail. The transparency that leads to trust is about more than including the standard copy about why your brand is better than the rest — you have to truly care about your customers and their problems. What Is Customer Trust and Why Is It Important? Generally, customer trust happens when you have a deep understanding of your customers’ needs and have a valid solution to their problems. You provide them with relevant information and products or services that cater to their unique needs, rather than touting the benefits of choosing your … [Read more...]
Are you ready for 2019? Check out the upcoming trends we’re looking out for.
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important to revamp your strategy and account for current trends, strategies, and technologies to maximize your efforts. Here are the biggest digital marketing trends leading into 2019: Topic Clusters Search engines are now favoring clusters of content that surround a particular topic, as opposed to keywords. If you want to stay at the top of the search rankings, you need to develop these content clusters that link to one another. To do this effectively, you need a broad topic outline that covers the most pertinent subcategories. Then, the surrounding content should have specific, long-tail keywords that connect back to the original outline with the same keyword. This boosts your overall performance since any page performing well will result in the entire cluster performing well. This moves you further and further up the rankings. In addition, choosing topics in which you have proven subject matter expertise or knowledge will give you an even … [Read more...]
17 Engaging Social Media Posts to Elevate Your Brand
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to help. Everyone experiences a creative block from time to time and needs inspiration, so let’s take a look at these 17 engaging social media posts that are sure to elevate your brand. Company Blog Posts If your business has a blog, why not share to your target audience through your own business social media accounts? Your audience is already following you, so it’s relevant; and you may find that your content will be shared among them to generate even more leads. Company Culture Posts Internet users appreciate transparency and a more intimate experience when dealing with a business, which is why social media has become such a valuable tool for marketers. The best way to showcase your business is with an image or article that highlights your business, whether it’s recent news, an award, or just a behind-the-scenes shot of an office party, providing your audience with a glimpse into your company culture does wonders for your audience’s loyalty. Industry News News articles tend … [Read more...]
Turn Leads into Sales with Modern Email Marketing
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information. The value that email marketing has above all else, however, is that it gives you an opportunity to connect with potential buyers who visited your site and left. You can target qualified leads with email marketing and get another opportunity to earn their business. Nurturing leads with email marketing isn’t easy, though. It requires a targeted campaign with personalized communication, appropriate timing and strategic promotions that won’t overwhelm your new leads. Why Email Marketing? No matter what you’ve heard, email marketing is quite effective in a modern digital marketing strategy. According to Campaign Monitor, here’s what email marketing looks like by the numbers: More than 80 percent of B2B and B2C companies use email marketing as part of their marketing strategy. Email opens on mobile devices is around 55 percent. Marketers have experienced revenue increases of 760 percent from … [Read more...]
Increase Email Open Rate with 9 Key Factors
The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting emails that drive traffic to your site is high on the list of priorities. Of course, driving traffic from email depends on open rates. Find out how to increase your email open rate with these nine key factors. 1. Keep Subscribers Engaged It’s important to send your subscribers regular emails to be sure that your list stays fresh, but you can still lose some of your email list over time. People may change emails or lose interest in your brand overall, so it’s smart to remove inactive subscribers regularly. You can still give them one last chance to re-engage, however. This can be accomplished a number of ways, but it’s just an email asking your subscriber to engage with you before purging them from your list. Anyone who responds stays, but everyone else gets purged. You can also check in with your subscriber list periodically to see if they want to update their information. This reminds them that they’re still in control of how they interact, which builds a more … [Read more...]
How to Improve Customer Experience
Customers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel to the end — to have success in business. There are many ways to influence the customer experience, but the best strategies come down to your particular business and goals. Learn more about how to improve the customer experience and reap the rewards for your business. What is Customer Experience? Customer experience is comprised of the interactions between a customer and the business over the course of the business relationship. This typically includes cultivation, awareness, discovery, advocacy and service, but it can refer to any and all business interactions between your customer and a member of your staff. Customer experience is an important part of Customer Relationship Management and impacts whether or not a customer has a positive view of your company and will become a loyal and repeat customer. Overall, customers who are happy remain loyal, leading to more business for you in the long run. Businesses that deliver better customer service and a better overall experience are … [Read more...]
Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original research provides tons of benefits for businesses seeking content marketing performance gains. They can accompany the release of the study with a recap series, for instance. After that, they can dive in-depth into some of the findings for unique takes or insightful real-world applications of the data. At the same time, they can introduce their study to online outlets that get mega traffic with guest posts. The beauty of conducting original research is that you don’t even have to do all of the content writing yourself! In addition to the content topic possibilities listed above, there’s also a good chance that someone might cite your data or share your report on their own blog. Well-performed research that answers important questions in your field can receive references and citations for months. You may even get quoted as an expert as a result of your own analysis! The possibilities are practically endless, and they all start from a single … [Read more...]
After the Reddit Redesign, Should Your Business Give the Social Channel a Look?
Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads. According to Reddit’s Zubair Jandali, their VP of brand partnerships, the platform has been engaging users at a rate three to seven times higher compared to before the redesign. Interestingly, ad response rates have also been rising. “Advertising didn’t play a role in the redesign per se,” Jandali told Marketing Land, “but we’re seeing much stronger engagement on ads by virtue of the fact the core organic experience is more engaging.” Businesses have opportunities to engage directly with community members in ways that build brand awareness and relationships. However, they have to use the right strategy. Reddit notoriously fights against forms of intrusive marketing, and especially accounts that fail to be transparent about their business affiliations. If you can play your Reddit marketing cards right and treat the community with respect, … [Read more...]
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