The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website.   To explain why this will be the case, we’ll let the small business video marketing statistics do the talking.   Consider the following eye-opening statistics when weighing your options for incorporating video content in the year ahead.   The Unstoppable Popularity of Online Video The first concept worth grasping is just how dominant of a media form video has become in the past few years. Thanks to our handy mobile devices, we can consume video anywhere at any time. Increasing bandwidth also makes video more viable than it’s ever been in years past.   By looking at the following statistics, you can see just how high the demand is for video.   Video made up 73{5bdb28e31dc2fc6f2f870a7c4d0ccdde10321c89bc3e68b7496e24957760c3cd} of global internet traffic in 2016; Cisco predicts it will make up 82{5bdb28e31dc2fc6f2f870a7c4d0ccdde10321c89bc3e68b7496e24957760c3cd} by 2021 (Cisco) By 2021, the equivalent of 5 million years of … [Read more...]